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The 22 Immutable Laws Of Marketing: Violate Them At Your Own Risk!

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The 22 Immutable Laws Of Marketing

There are certain principles that govern the fundamentals behind effective marketing. Whether you are marketing in the real world or online to people all over the world, the fact remains that we are marketing to humans and humans perceive branding in distinct ways. Even though the book was published over 20 years ago, The 22 Immutable Laws Of Marketing by Al Ries & Jack Trout is still a perfect anthology of marketing theorems which would behoove every entrepreneur to know and follow. When it comes to understanding people and how they make purchasing decisions then it would make a lot of sense to take a look at this book.

“The 22 Immutable Laws of Marketing is the best book on marketing I’ve ever read” – Lowell Weicker

In staying within the guidelines of good marketing, it is possible to position your product or brand as a dominant player in a new area. It doesn’t take millions of dollars in advertising to spread your message to your audience. The effectiveness of good marketing is understated and when done correctly can reap immense rewards in the eyes of the public perception. Keep within these guidelines and your product is on the path to success.

Here they are… in condensed form.

The 22 Immutable Laws Of Marketing

  1. The Law of Leadership – First to Market
  2. The Law of the Category – First to Category
  3. The Law of the Mind – First to Mind
  4. The Law of Perception – Perception of your brand
  5. The Law of Focus – Owning a word
  6. The Law of Exclusivity – There is one person who can own a word
  7. The Law of the Ladder – There are clear hierarchies
  8. The Law of Duality – Every market eventually becomes a two horse race
  9. The Law of the Opposite – Opposite strategy from the leader
  10. The Law of Division – A category will become smaller categories
  11. The Law of Perspective – Marketing over time
  12. The Law of Line Extension – Line extension dilutes a brand
  13. The Law of Sacrifice – Giving up a large category for a specific niche
  14. The Law of Attributes – For every attribute there is an opposite and effective attribute
  15. The Law of Candor – By admitting negatives you will get a positive
  16. The Law of Singularity – In each situation, there is one move that will produce substantial results
  17. The Law of Unpredictability – No one is able to predict the future
  18. The Law of Success – Success often leads to arrogance, and arrogance leads to failure
  19. The Law of Failure – Failure is to be expected and accepted
  20. The Law of Hype – The press will oftentimes report the opposite of the truthful situation
  21. The Law of Acceleration – Successful programs are not built on fads, they’re built on trends
  22. The Law of Resources – Without adequate funding an idea won’t get off the ground

Violate Them At Your Own Risk!

The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!

The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!

Authors: ,
Tag: Recommended Books
Publisher: HarperBusiness
Publication Year: 1994
ASIN: B000FC10HA
ISBN: 0887306667

There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especi...

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About the Book

There are laws of nature, so why shouldn’t there be laws of marketing?

As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.

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The 22 Immutable Laws Of Marketing: Violate Them At Your Own Risk!

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Finesse Score:
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Summary

This is a book every marketer should pick up. While it doesn’t go through any strategies or specific methods, just knowing the fundamentals of effective marketing will be essential to your success. Following the principles should bring you further along than most. Every entrepreneur should, at the very least, be aware of these laws of marketing and experiment with them in their branding.

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Jeffrey Ito
A graduate of University of Southern California from Los Angeles, California with a Bachelors of Science in Industrial & Systems Engineering and an SAP Specialization. Jeffrey Ito is an entrepreneur who loves new technologies such as 3D printing, Neural Interfaces, Bitcoin, and iPhone apps. He is the Founder of Lithium Gold, Inc and Digital Green Tea - more than an SEO company. We are an experience founded on teamwork, transparency and achieving massive results. Jeff enjoys helping people gain an edge with 21st Century break-through technologies. His ultimate vision is to create optimized technology systems that help improve the lives of other people. If there's any questions, comments or feedback you have for me - feel free to contact me at any time.
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