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The Alchemist

The Alchemist Cover

The Alchemist is a gripping narrative about a young Andalusian shepherd named Santiago and his journey to find the greatest treasure in the world. This charming story follows Santiago on his journey to Egypt, after having a recurring dream of finding treasure there. Santiago travels across great distances and encounters crazy adventures in his quest for gold. Little does he know that the ultimate treasure is actually found deep within.

“To realize one’s destiny is a person’s only obligation.” – from The Alchemist

This dream was so prophetic that Santiago genuinely believed this was his ultimate goal in life. After deciding to travel to a Romani fortune-teller in a nearby town to discover its meaning, a gypsy woman tells him that there is a treasure in the Pyramids in Egypt.

The Alchemist Physical CoverTowards the beginning of his journey, Santiago meets an old king, named Melchizedek, who advises him to sell his sheep in order to travel to Egypt. He also introduces the idea of a Personal Legend, stating that your Personal Legend, “is what you have always wanted to accomplish. Everyone, when they are young, knows what their Personal Legend is.” 

Along the journey, Santiago meets an Englishman who is in search of an Alchemist and together they continue their search for treasure. As they travel through the Sahara desert, Santiago meets and falls in love with a beautiful Arabian woman named Fatima. After a brief period of time, Santiago asks Fatima to marry him, but she tells him that she will only marry him after he finds his treasures. Perplexed by this, Santiago later learns that true love will not stop one’s Personal Legend, and if it does, it is not true love.

Eventually Santiago meets a lone alchemist who teaches him about Personal Legends. He shares his wisdom that people want to find only the treasure of their Personal Legends but not the Personal Legend itself. The alchemist states,

“Those who don’t understand their Personal Legends will fail to comprehend their teachings.”

If you are looking for a book that will inspire courage, this is the one. No matter what your dream, goals or visions are, the universe will conspire to help you achieve the things you want, regardless of how insurmountable the task seems. You must live the life you truly desire to its fullest extent if you want to look back on a life having worth lived.

The essential message is that treasure is more worthy than gold.

The Alchemist

The Alchemist

Author:
Tag: Recommended Books
Publisher: HarperOne
Publication Year: 2014
ASIN: 0062315005
ISBN: 0062315005

A special 25th anniversary edition of the extraordinary international bestseller, including a new Foreword by Paulo Coelho.Combining magic, mysticism, wisdom and wonder into an inspiring tale of self-discovery, The Alchemist has become a modern classic, selling millions of copies around the world an...

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About the Book

A special 25th anniversary edition of the extraordinary international bestseller, including a new Foreword by Paulo Coelho.

Combining magic, mysticism, wisdom and wonder into an inspiring tale of self-discovery, The Alchemist has become a modern classic, selling millions of copies around the world and transforming the lives of countless readers across generations.

Paulo Coelho’s masterpiece tells the mystical story of Santiago, an Andalusian shepherd boy who yearns to travel in search of a worldly treasure. His quest will lead him to riches far different—and far more satisfying—than he ever imagined. Santiago’s journey teaches us about the essential wisdom of listening to our hearts, of recognizing opportunity and learning to read the omens strewn along life’s path, and, most importantly, to follow our dreams.

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The Alchemist by Paulo Coelho

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Books

The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

The Lean Startup Header

As someone who majored in Industrial & Systems Engineering in college, the themes in The Lean Startup struck right at home for me. The concept of Lean is centered on value adding activities and reducing everything else. The Toyota Production System (TPS) implemented in the 1990s focused on eliminating waste at the original Toyota manufacturing plant in Japan. Their efficient manufacturing system subsequently became known as the first lean process. While lean methodologies have existed for some time, Eric Ries succeeds in putting an entirely new spin on the concept by applying it to innovation.

The Lean Startup Model

The Lean Startup BookThe Lean Startup innovation model focuses on creating a minimum viable product for the market and receiving customer feedback at each step of the way to improve the product. Oftentimes a rough draft of a working product is enough to gain valuable feedback.

The valuable thing about obtaining feedback is that you get an opportunity to hear ideas that would never have been thought of if the project had been refined to death by its developers. What if your team toiled away for years creating advanced software and the finished product doesn’t have the features the customer really wanted? Avoid this mistake by learning The Lean Startup methodology to ensure the final product is as optimized as possible.

Lean Startup

Eric also introduces pivots as a means to take a new approach, if necessary, instead of starting over from scratch. This is in contrast to the old way of doing business where a product is launched only when it is fully functional and high quality in the creator’s eyes. Oftentimes, perfectionism can be costly both in time and in money. Eric does a wonderful job outlining how a product (online or physical) can be built and refined from a customer feedback loop.

Conclusion

Not only does The Lean Startup serve as a methodical roadmap for creating your business efficiently and effectively, but also the book delves into startup metrics that will give a new meaning to how you measure your progress. Ries calls this “innovation accounting”. Innovation accounting is a way of looking past the headline numbers such as revenue growth and instead track changes in customer adoption, retention, and usage patterns. A good supplier and contract management platform such as GatekeeperHQ will enable automation processes for your business that are data-driven.

A successful startup does not just flourish because of a brilliant idea. Success in a condition of uncertainty (in this case innovation) requires managing people through all the challenges of innovation and growth. It means understanding your customer and keying in on statistics that tell the true story of progress. Whether you are a product developer for a company or an executive at a high-tech startup or even a fresh-faced college graduate, this book benefits positions from all perspectives in every industry.

The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

Author:
Tag: Recommended Books
Publisher: Crown Business
Publication Year: 2011
ASIN: 0307887898
ISBN: 9780307887894

Most startups fail. But many of those failures are preventable.  The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under condition...

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About the Book

Most startups fail. But many of those failures are preventable.  The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.

Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.

The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively.  Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.

Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs – in companies of all sizes – a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

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