For entrepreneurs, young and old, who have dreams of becoming the next venture capital funded billionaire dollar unicorn startup, The Art Of The Start 2.0 by Guy Kawasaki is an instant classic. The book is a starter’s manual for entrepreneurs with a big idea who wish to take it to the next level. If you are working on the next Apple, or the next Facebook, or the next Uber then it serves you right to know the fundamentals of building a startup straight from the man who helped to evangelize Apple to glory next to Steve Jobs. Having worked in various roles for numerous start ups Guy Kawasaki shares his unique behind the scenes perspective of what it’s like to lead and pioneer successful start ups.
Whether you are forming a team or raising capital, the frameworks and guidelines are stripped bare for everyone to relish. Guy makes starting a start up sound so incredibly simple (even though himself Guy admits that the steps will not be followed in order because there will be hirings, improvements and funding rounds). Successfully forming and leading a startup does not have to be convoluted.
Confusion and complication could be further from the truth of great businesses. In fact, in your journey the most difficult duty will be finding the most important task to focus on that will bring your further in your business. Usually this is just working on your simplest greatest value adding activity or experimenting to make it better. Preparation through mentors and books such as this one will help you take advantage of opportunities as they come. Having the right team in place will accelerate the current advantages of the business.
“Entrepreneurship is at its best when it alters the future, and it alters the future when it jumps curves.”
Building a startup comes with a purpose. One that is blended with expertise, passion and opportunity. It takes an awesome idea combined with a hardworking team and unbounded confidence in the ability to accomplish the task at hand. Don’t be afraid to “Think Different” and craft a unique positioning for your product.
No matter the current stage of your start up i.e:
- launching your MVP
- leading your co-founders
- bootstrapping your product launch
- pitching and fundraising for growth
- evangelizing for legacy
Guy shares his valuable $0.02 on the subject. The book is packed with insightful tips and is a quick read. This time tested, battle hardened guide for anyone starting anything is a catalyzing perspective on the art of the start up.
The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
Fully revised and expanded for the first time in a decade, this is Guy Kawasaki's classic, bestselling guide to launching and making your new product, service, or idea a success.Whether you're an aspiring entrepreneur, small-business owner, intrapreneur, or not-for-profit leader, there's no shortage...
Fully revised and expanded for the first time in a decade, this is Guy Kawasaki’s classic, bestselling guide to launching and making your new product, service, or idea a success.
Whether you’re an aspiring entrepreneur, small-business owner, intrapreneur, or not-for-profit leader, there’s no shortage of advice on topics such as innovating, recruiting, fund raising, and branding. In fact, there are so many books, articles, websites, blogs, webinars, and conferences that many startups get paralyzed, or they focus on the wrong priorities and go broke before they succeed.
The Art of the Start 2.0 solves that problem by distilling Guy Kawasaki’s decades of experience as one of the most hardworking and irreverent strategists in the business world. Guy has totally overhauled this iconic, essential guide for anyone starting anything. It’s 64 percent longer than version 1.0 and features his latest insights and practical advice about social media, crowdfunding, cloud computing, and many other topics.
Guy understands the seismic changes in business over the last decade: Once-invulnerable market leaders are struggling. Many of the basics of getting established have become easier, cheaper, and more democratic. Business plans are no longer necessary. Social media has replaced PR and advertising as the key method of promotion. Crowdfunding is now a viable alternative to investors. The cloud makes basic infrastructure affordable for almost any new venture.
The Art of the Start 2.0 will show you how to effectively deploy all these new tools. And it will help you master the fundamental challenges that have not changed: building a strong team, creating an awesome product or service, and facing down your competition.
As Guy likes to say, “Entrepreneur is a state of mind, not a job title.” His book will help you make your crazy ideas stick, through an adventure that’s more art than science – the art of the start.
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