Entrepreneurs of all forms can benefit from the insights inside How To Build A Billion Dollar App by George Berkowski. If you are just now getting into the app game, the app ecosystem, both iOS and Android platforms, are progressing rapidly yet still have so much more room to grow. Sure there are many people who view apps as simple applications found on the app store in the corner of your phone and not even think twice about its potential, both in value and impact. Apps have the ability to combine real world functionality with mobile-centric convenience. The power of running an application on a phone in our pocket means that the possibility for major disruption is literally a few fingertips away. It is projected that apps will soon become the major form of advertising in the modern world. For this reason learning how to successfully formulate, build, market and grow a stupendous app will do wonders for your business now and in the future.
Building an app is just like creating a start-up. You’ll need an effective team, complete with efficient systems, leadership, branding, communication and know-how in what you are doing. Luckily, George has been through this process multiple times and not only shares insights from his own successful billion dollar app, Hailo, but also inside stories of the billion-dollar app club members, including Instagram, Whatsapp, Snapchat, Candy Crush, Square, Viber, Clash of Clans, Angry Birds, Uber and Flipboard to name a few.
George explains in detail just about any scenario one may run into when building a start-up from funding, to finding co-founders to marketing. Instead of vaguely sharing stories from founders, George succinctly lays out a plan step-by-step for building a thriving app business with helpful anecdotes from those who have done it before.
The very first thing a team will need to accomplish before even reaching the million dollar mark is to come up with an amazing idea – one that is massive in scale and delivers value to people. Simple as that. If you can build an app which people love and works well this in and of itself is enough to get you to the million dollar app mark. After passing the million dollar mark, the difficult part of deciding on an app, actually creating it and validating it is over. From this point forward, teams should be focused on constant improvement and refinement.
One of the key concepts explained in the book is the acronym AARRR which stands for:
By focusing on these 5 metrics when improving the functionality of your app one will be able to fine tune their app to exactly what the customer needs. Just like any great product, constant refinement and improvement is necessary for optimization. When you get big enough for Series A venture funding and grow to millions of users, even minor tweaks can have the biggest impact on your retention and bottom line.
Smart entrepreneurs know how vital keeping on top of trends is for disruption. It is the ability to see what others don’t see and being able to connect the dots in an efficient and effective manner that creates value for others. Whether you are creating games, building utility apps or just something fun, remember that humans enjoy being entertained and they love saving time. If you can provide one of these two features (or even both) and do it well, then you are golden.
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How to Build a Billion Dollar App
Apps have changed the way we communicate, shop, play, interact and travel and their phenomenal popularity has presented possibly the biggest business opportunity in history.In How to Build a Billion Dollar App, serial tech entrepreneur George Berkowski - one of the minds behind the internationally s...
Apps have changed the way we communicate, shop, play, interact and travel and their phenomenal popularity has presented possibly the biggest business opportunity in history.
In How to Build a Billion Dollar App, serial tech entrepreneur George Berkowski – one of the minds behind the internationally successful taxi hailing app Hailo – gives you exclusive access to the secrets behind the success of the select group of apps that have achieved billion-dollar success.
Berkowski draws exclusively on the inside stories of the billion-dollar app club members, including Instagram, Whatsapp, Snapchat, Candy Crush, Square, Viber, Clash of Clans, Angry Birds, Uber and Flipboard to provide all the information you need to create your own spectacularly successful mobile business. He guides you through each step, from an idea scribbled on the back of an envelope, through to finding a cofounder, building a team, attracting (and keeping) millions of users, all the way through to juggling the pressures of being CEO of a billion-dollar company (and still staying ahead of the competition).
If you’ve ever dreamed of quitting your nine to five job to launch your own company or you’re a gifted developer, seasoned entrepreneur or just intrigued by mobile technology, How to Build a Billion Dollar App will show you what it really takes to create your own billion-dollar, mobile business.
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