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The 22 Immutable Laws Of Marketing: Violate Them At Your Own Risk!

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The 22 Immutable Laws Of Marketing

There are certain principles that govern the fundamentals behind effective marketing. Whether you are marketing in the real world or online to people all over the world, the fact remains that we are marketing to humans and humans perceive branding in distinct ways. Even though the book was published over 20 years ago, The 22 Immutable Laws Of Marketing by Al Ries & Jack Trout is still a perfect anthology of marketing theorems which would behoove every entrepreneur to know and follow. When it comes to understanding people and how they make purchasing decisions then it would make a lot of sense to take a look at this book.

“The 22 Immutable Laws of Marketing is the best book on marketing I’ve ever read” – Lowell Weicker

In staying within the guidelines of good marketing, it is possible to position your product or brand as a dominant player in a new area. It doesn’t take millions of dollars in advertising to spread your message to your audience. The effectiveness of good marketing is understated and when done correctly can reap immense rewards in the eyes of the public perception. Keep within these guidelines and your product is on the path to success.

Here they are… in condensed form.

The 22 Immutable Laws Of Marketing

  1. The Law of Leadership – First to Market
  2. The Law of the Category – First to Category
  3. The Law of the Mind – First to Mind
  4. The Law of Perception – Perception of your brand
  5. The Law of Focus – Owning a word
  6. The Law of Exclusivity – There is one person who can own a word
  7. The Law of the Ladder – There are clear hierarchies
  8. The Law of Duality – Every market eventually becomes a two horse race
  9. The Law of the Opposite – Opposite strategy from the leader
  10. The Law of Division – A category will become smaller categories
  11. The Law of Perspective – Marketing over time
  12. The Law of Line Extension – Line extension dilutes a brand
  13. The Law of Sacrifice – Giving up a large category for a specific niche
  14. The Law of Attributes – For every attribute there is an opposite and effective attribute
  15. The Law of Candor – By admitting negatives you will get a positive
  16. The Law of Singularity – In each situation, there is one move that will produce substantial results
  17. The Law of Unpredictability – No one is able to predict the future
  18. The Law of Success – Success often leads to arrogance, and arrogance leads to failure
  19. The Law of Failure – Failure is to be expected and accepted
  20. The Law of Hype – The press will oftentimes report the opposite of the truthful situation
  21. The Law of Acceleration – Successful programs are not built on fads, they’re built on trends
  22. The Law of Resources – Without adequate funding an idea won’t get off the ground

Violate Them At Your Own Risk!

The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!

The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!

Authors: ,
Tag: Recommended Books
Publisher: HarperBusiness
Publication Year: 1994
ASIN: B000FC10HA
ISBN: 0887306667

There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especi...

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There are laws of nature, so why shouldn’t there be laws of marketing?

As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.

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Eat That Frog!: 21 Great Ways to Stop Procrastinating and Get More Done in Less Time

Eat That Frog!: 21 Great Ways to Stop Procrastinating and Get More Done in Less Time Header

For new and aspiring entrepreneurs, effective time management is a great foundation of success. It takes a lot of courage not to procrastinate and to do tasks according to priority and schedule. Procrastination is quite typical, especially for people who work on environment, having a lot of employees or using a lot of devices. In the modern world, there are so many distractions such as the social media platforms, noise, unwanted visitors, phone calls, unimportant emails, and other things which can greatly affect if not kill productivity. Therefore, it is quite vital for entrepreneurs and even workers to read the book entitled, Eat That Frog!: 21 Great Ways to Stop Procrastinating and Get More Done in Less Time written by Brian Tracy wherein he recommends that in order to be successful, people should eat the biggest and ugliest frog of all.

THE GOALEat That Frog Cover

So the goal is to eat the biggest and the ugliest frog first thing in the morning and sure, nothing worse will happen the rest of the day. This is a guide that invokes empowerment, thus optimizes service and performance. The said “biggest and ugliest frog” is the hardest, biggest, and most important task a person needs to do that should be accomplished first before doing the easy ones. Doing the major and most important work motivates and triggers the release of “endorphins”, a morphine-like substance in the brain that will make a person feel more active, creative, positive, and confident. Moreover, self-discipline is one way of accomplishing and resisting the urge to do anything else. Prioritization is, therefore, essential to determine which work should be done first. People usually get overwhelmed with having so many things to do, but there’s not enough time. The said rule is proven to let an individual catch up with tasks and responsibilities yet enjoy a higher quality of life with loved ones at the same time.

THE 21 SUCCESS SECRETS

  1. Set the table. Preparation is the key to achieving goals. In order to do that, Brian determined the great rule for success, that is, “to think on paper”. Goal setting and planning should be clearly written as unwritten goals can lead to mistakes, confusion, and vagueness. These plans should be acted upon immediately without ceasing.
  2. Plan every day in advance. Planning is the strongest tool in increasing productivity and defeating procrastination. During this stage, always remember two things:
    1.   The Six-P Formula: “Proper Prior Planning Prevents Poor Performance”
    2.   The 10/90 Rule: This rule states that in every 10% of time spent on planning and organizing
  3. Apply the 80/20 rule to everything. This rule, also called the “Pareto Principle”, is quite helpful in time management wherein 20% of your activities will account for 80% of results.
  4.   Consider the consequences. Predicting the potential consequences of a deed determines the significance of a task, hence enables you to identify your next “frog”. Have a future orientation; think about what you want and how do you want to live your life in the next five, ten, or twenty years and reflect if what you are doing today is coherent to that desired goal. 
  5. Practice creative procrastination. Ascertain which tasks should be procrastinated, delegated or eliminated to free up more time for higher value projects.
  6. Use the ABCDE method, continually. Categorize the tasks according to its importance. The “A” is considered as the most important task that should be done first. “B” is the second most significant, but with milder weight such as answering an email or a phone message. On the other hand, “C” tasks are things which are delightful to do, but do not carry the weight on your work such as social interaction with workmates and personal phone calls. “D” is counted as the things you can delegate to other people, and lastly, “E” is categorized for anything that can be eliminated altogether because they are insignificant.
  7. Focus on key result areas. Determine the key result areas you have in order to do your job successfully. It’s like identifying your strengths and weaknesses to be able to address that weakness and improve yourself.
  8. Apply the Law of Three. Figure out the three most essential tasks and concentrate on them.
  9. Prepare thoroughly before you begin. Prepare your workplace, whether it’s in your home or in an office, because a more organized environment will make you more positive, efficient, and productive.
  10. Take it one oil barrel at a time. Choose one task that you usually procrastinate and make a step on completing it. Do the same for the other projects.
  11. Upgrade your key skills. Never cease learning in order to become more competitive.
  12. Leverage your special talents. Determine the things you are good at and what you enjoy. Focus on them as they are the key to unlocking your full potential.
  13. Identify your key constraints. After doing this, you will be able to take an immediate action and have a positive outcome.
  14. Put the pressure on yourself. Be motivated and work without supervision. Never depend on other people’s push.
  15. Maximize your personal powers. Work during the specific times that you are at your best, the time when your brain is more active and energized.
  16. Motivate yourself into action. Always be optimistic in action, words, and reactions.
  17. Get out of the technological time sinks. Become a master of the technology and not the servant. Control the usage of devices and technology and take time to relax without any interruptions to clear your mind and become calmer.
  18. Slice and dice the task. Cut a big task down using the “salami slice” or the “Swiss cheese” methods. These will make you work on a larger and more complex job that you’ve been procrastinating.
  19. Create large chunks of time. Schedule your work, plan in advance, and consolidate large chunks of time to work on more essential tasks.
  20. Develop a sense of urgency. The faster one works, the more will be accomplished, hence, the higher is the confidence and personal pride.
  21. Handle every single task. Always take action immediately without distraction on the most significant task and never stop until it is 100% completed. Practice these habits and it will surely become a part of you. This is critical to attain goals and of course, success.
Eat That Frog!: 21 Great Ways to Stop Procrastinating and Get More Done in Less Time

Eat That Frog!: 21 Great Ways to Stop Procrastinating and Get More Done in Less Time

Author:
Tag: Recommended Books
Publisher: Berrett-Koehler Publishers
Publication Year: 2007
ASIN: B001AFF25W
ISBN: 1576754227

The legendary Eat That Frog! (more than 450,000 copies sold and translated into 23 languages) provides the 21 most effective methods for conquering procrastination and accomplishing more. This new edition is revised and updated throughout, and includes brand new information on how to keep technology...

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The legendary Eat That Frog! (more than 450,000 copies sold and translated into 23 languages) provides the 21 most effective methods for conquering procrastination and accomplishing more. This new edition is revised and updated throughout, and includes brand new information on how to keep technology from dominating our time.
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Eat That Frog!: 21 Great Ways to Stop Procrastinating and Get More Done in Less Time by Brian Tracy

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How To Build A Billion Dollar App

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Entrepreneurs of all forms can benefit from the insights inside How To Build A Billion Dollar App by George Berkowski. If you are just now getting into the app game, the app ecosystem, both iOS and Android platforms, are progressing rapidly yet still have so much more room to grow. Sure there are many people who view apps as simple applications found on the app store in the corner of your phone and not even think twice about its potential, both in value and impact. Apps have the ability to combine real world functionality with mobile-centric convenience. The power of running an application on a phone in our pocket means that the possibility for major disruption is literally a few fingertips away. It is projected that apps will soon become the major form of advertising in the modern world. For this reason learning how to successfully formulate, build, market and grow a stupendous app will do wonders for your business now and in the future.

How To Build A Billion Dollar AppBuilding an app is just like creating a start-up. You’ll need an effective team, complete with efficient systems, leadership, branding, communication and know-how in what you are doing. Luckily, George has been through this process multiple times and not only shares insights from his own successful billion dollar app, Hailo, but also inside stories of the billion-dollar app club members, including Instagram, Whatsapp, Snapchat, Candy Crush, Square, Viber, Clash of Clans, Angry Birds, Uber and Flipboard to name a few.

George explains in detail just about any scenario one may run into when building a start-up from funding, to finding co-founders to marketing. Instead of vaguely sharing stories from founders, George succinctly lays out a plan step-by-step for building a thriving app business with helpful anecdotes from those who have done it before. From mobile app design and development to product development, this book has covered exactly what you need to know to be a successful app entrepreneur.

The very first thing a team will need to accomplish before even reaching the million dollar mark is to come up with an amazing idea – one that is massive in scale and delivers value to people. Simple as that. If you can build an app which people love and works well this in and of itself is enough to get you to the million dollar app mark. After passing the million dollar mark, the difficult part of deciding on an app, actually creating it and validating it is over. From this point forward, teams should be focused on constant improvement and refinement.

One of the key concepts explained in the book is the acronym AARRR which stands for:

AARRR

By focusing on these 5 metrics when improving the functionality of your app one will be able to fine tune their app to exactly what the customer needs. Just like any great product, constant refinement and improvement is necessary for optimization. When you get big enough for Series A venture funding and grow to millions of users, even minor tweaks can have the biggest impact on your retention and bottom line.

Smart entrepreneurs know how vital keeping on top of trends is for disruption. It is the ability to see what others don’t see and being able to connect the dots in an efficient and effective manner that creates value for others. Whether you are creating games, building utility apps or just something fun, remember that humans enjoy being entertained and they love saving time. If you can provide one of these two features (or even both) and do it well, then you are golden.

How to Build a Billion Dollar App

How to Build a Billion Dollar App

Author:
Tag: Recommended Books
Publisher: Piatkus
Publication Year: 2015
ASIN: B00J3C4RE6
ISBN: 0349401373

Apps have changed the way we communicate, shop, play, interact and travel and their phenomenal popularity has presented possibly the biggest business opportunity in history.In How to Build a Billion Dollar App, serial tech entrepreneur George Berkowski - one of the minds behind the internationally s...

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Apps have changed the way we communicate, shop, play, interact and travel and their phenomenal popularity has presented possibly the biggest business opportunity in history.

In How to Build a Billion Dollar App, serial tech entrepreneur George Berkowski – one of the minds behind the internationally successful taxi hailing app Hailo – gives you exclusive access to the secrets behind the success of the select group of apps that have achieved billion-dollar success.

Berkowski draws exclusively on the inside stories of the billion-dollar app club members, including Instagram, Whatsapp, Snapchat, Candy Crush, Square, Viber, Clash of Clans, Angry Birds, Uber and Flipboard to provide all the information you need to create your own spectacularly successful mobile business. He guides you through each step, from an idea scribbled on the back of an envelope, through to finding a cofounder, building a team, attracting (and keeping) millions of users, all the way through to juggling the pressures of being CEO of a billion-dollar company (and still staying ahead of the competition).

If you’ve ever dreamed of quitting your nine to five job to launch your own company or you’re a gifted developer, seasoned entrepreneur or just intrigued by mobile technology, How to Build a Billion Dollar App will show you what it really takes to create your own billion-dollar, mobile business.

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