The Macintosh Way

The Macintosh Way
Author:
Tag: Recommended Books
Publisher: Scott Foresman Trade
Publication Year: 1989
ASIN: 0673461750
ISBN: 0673461750

The Macintosh Way is a "take-no-prisoners guide to marketing warfare" says Jean Louis Gasse, founder and president of Be, Inc. Must reading for anyone in the high-tech industry, it is valuable, insightful guide to innovation management and marketing for any industry.

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About the Book

The Macintosh Way is a “take-no-prisoners guide to marketing warfare” says Jean Louis Gasse, founder and president of Be, Inc. Must reading for anyone in the high-tech industry, it is valuable, insightful guide to innovation management and marketing for any industry.

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