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Lifehacks

Supercharge Your Small Business with These 3 Strategies

Incorporate Social Media into your business strategy

Customers are more demanding than ever. As a small business owner, you need to be able to provide them with an exceedingly satisfying experience in every transaction. Add that to the fact that while they engage with you more frequently, they do so using multiple channels, which makes every single interaction as important as the last one. Every phone call, email, or any message becomes, in marketing jargon, a moment of truth, and this why you need to be reached easily regardless of time and location.

Several advances in technology have allowed businesses to deliver consistent and seamless experiences to customers. Find out how you can supercharge your business through proven strategies involving both emerging and matured technological solutions by reading further.

Incorporate Social Media into Your Business Process

Incorporate Social Media into your business strategy

There’s no denying that social media has come a long way. Average users can now make or break businesses by giving positive or scathing reviews, depending on their experience, wherever they may be around the globe. This is why including social media into your organizational processes can give you an edge. By knowing how to interact with your customers and target audience online, you can manage your reputation and avoid social media fiascos.

You can start by using social media listening tools like Hootsuite to get ideas about your audience and their pain points. Once you have a holistic understanding of your market and what their needs are, you can then start engaging with them more proactively.

Be Willing to Adopt the Cloud to Save Money

Why you should adopt the cloud to save money

The world has seen an increase in cloud computing adoption over the past few years. The technology has brought tremendous benefits especially for small businesses that are extremely particular about how they allocate their monetary resources in their operations due to limited funds. With the cloud, businesses can now store, manage, and process data in provider-maintained warehouses rather than invest in expensive premises-based IT infrastructure.

Growing companies and enterprises alike have taken advantage of cloud products and services from providers such as Salesforce, RingCentral, Lanair, and Dropbox for CRM, communications, and storage, respectively, in their business processes. The cloud computing boom has helped reduce costs and improve operational scalability and flexibility.

Even security is no longer a major concern these days because the more known cloud companies have improved upon their technology to reduce security incidents even further.

Take Advantage of the Increasingly Mobile Environment

We are living in an increasingly mobile environment

The mobile phone has brought perhaps the greatest cultural and economic impact among all technological advancements in the last few decades. Mobile phones have enabled individuals to connect to their contacts almost 24/7, and the same goes for businesses. With these devices, they are able to reach out to their target market and existing customers with ease.

As such, small businesses should use the mobile revolution to their advantage. Incorporating mobility into one’s business can be done even with limited resources. One way is to communicate directly to customers using business SMS solutions or a general messaging platform that customers can have easy access to. Another way is to offer personalized mobile content such as apps to improve engagement.

Moreover, even employees can benefit from this increasingly mobile environment. With mobile devices, they no longer have to confine themselves to the office cubicle nor the eight-hour work shift. They can work anytime from any location (most likely subject to internal arrangements) and even choose the device they want to use for work. When they have these freedoms, they are empowered to work and become more productive.

Happy customers and happy employees can be good indicators that you’re on the right track.

Have anything to add to the discussion? Share your thoughts about supercharging your business via social media, the cloud, and mobile below.

Klaris Chua is a digital content marketer who has written many pieces on startups and small business communications. She used to be a reporter for a business newspaper but the conventional path of a writer didn’t appeal to her. You can connect with her on Twitter.

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Lifehacks

Are You Psychologically Prepared To Be An Entrepreneur?

Are You Psychologically Prepared To Be An Entrepreneur

Are You Psychologically Prepared To Be An Entrepreneur?

Now, the field of entrepreneurship is quite fascinating and comes with loads of objectives. If you know the business rules and if that runs in your blood, then establishing a successful business is an easy piece of cake. EntrepreneurHowever, the rules may seem easy, but in reality, they are not. As an entrepreneur, it is always mandatory for you to build the right team that is happy to present you with interesting ideas. And collaborating with them will help you to start your business venture. But, the most important question which you need to ask is, “Are you prepared to take up this work?”

Preparation is key:

Everyone thinks to be ready, but the reality is far from what you have thought it to be. So, you have to be mentally prepared and physically capable of taking up the huge responsibility, which comes with being an entrepreneur. You have figured out a business plan, and congrats for that. But, implementing those points will take up a lot of hard work and dedication. Are you prepared for that? If yes, then being an entrepreneur is perfect for you.

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Lifehacks

How To Instill An Ethical Atmosphere At Your Workplace

Ethical Atmosphere

How to Instill an Ethical Atmosphere at Your Workplace

Instilling an ethical atmosphere at the workplace starts at the top. It begins with ethical leadership that’s respectful and inclusive. If these two behaviors are consistently represented by the leadership, it will help to build trust across social, political, and economic boundaries.

Ethical leaders can have a huge impact on the organization as a whole from enhancing their business and culture, in addition to the community and surrounding environment. They communicate with their staff that they’re not there to exploit staff vulnerabilities and that they’re there to serve others and make a positive difference.

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Courses

Instamate 2.0 Review + Full Luxury Edition Bonuses

instagram marketing

Welcome To My Instamate 2.0 Review

What if you could automate your Instagram Marketing efforts seamlessly and effectively?

Instead of sharing each photo (or video) on Instagram one at a time, how about saving some time by scheduling your content months ahead of time?

I will explain..

Instamate 1.0 released about a year ago and received much praise from Internet Marketers, Social Media Marketers and entrepreneurs alike. It was the first software of its kind to allow marketers to find, curate, edit and schedule high quality content from the comfort of a desktop or laptop computer. The cool thing is that by using Instamate users were able to discover content from the Instagram ecosystem and schedule it for their own Instagram pages. Despite the ingenuity of version 1.0, a big request was the ability to be able to delete photos, add captions, comments & more inside Instamate, well in 2.0 now you can.

And lucky for you, the release of Instamate 2.0 is now upon us..

Instamate 2.0 Review

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